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United States

Rules Vary by State and MLS

Virtual-staging requirements come from state law, advertising standards, and the MLS receiving a listing. California's disclosure and original-image law has applied since January 1, 2026. Arizona's ARMLS introduced its own disclosure and paired-original policy on May 28, 2026. Wisconsin's enacted technology-alteration disclosure law takes effect January 1, 2027. NAR's 2026 Code requires REALTORS® to advertise accurately and prohibits misleading images; it does not prescribe a nationwide staging watermark. Directory entries marked 'Verify State and MLS Requirements' have not received a complete jurisdiction-specific legal review.

Penalty framework: No universal US penalty rangeGuide reviewed: September 10, 2026View official guidelines →

Informational guidance only. Requirements and MLS rules change; confirm the current rule with the regulator, board, or qualified legal counsel before publishing.

Select Your State

Choose your state for specific disclosure requirements, penalties, and best practices.

📍 States with specific guidance:

📋 States requiring a local rules check:

📝 Disclosure Templates for United States

Start with your regional page and current board rules, then adapt these examples to the actual edits. Replace bracketed placeholders. Required wording, image placement, MLS fields, and original-photo access can differ; a country-level template is not sufficient for every listing.

MLS Listing

“The identified images have been digitally altered with virtual furniture and decor. These items are not physically present. View the corresponding original, unaltered photographs at: [PUBLIC ORIGINAL-IMAGE LINK].”

Social Media

“Digitally altered / virtually staged image. The furniture and decor shown were digitally added and are not physically present. View the original, unaltered image: [PUBLIC ORIGINAL-IMAGE LINK].”

Property Website

“This photograph has been digitally altered with virtual furniture and decor. These items are not physically present. Compare the clearly identified original, unaltered image shown alongside it or at: [PUBLIC ORIGINAL-IMAGE LINK].”

Image Label (Where Permitted)

“DIGITALLY ALTERED / VIRTUALLY STAGED – Original image: [PUBLIC URL OR QR CODE]”

✨ AI-Powered Staging

Ready to Stage Your Next Listing?

Create staged images with ListingAI, then compare the result with your original photograph. Use this guide to check the required labels, listing fields, and access to originals before publishing.

🪄Stage Empty Rooms

Add furniture in any style—modern, traditional, farmhouse & more

🌅Twilight & HDR Editing

Transform outdoor shots with twilight skies & HDR corrections

✅Review Before Publishing

Check every edit and apply the rules for your region and MLS