Most US jurisdictions regulate virtual staging through general advertising, consumer-protection, license, ethics, and local MLS rules rather than a dedicated statute. California has a current statutory disclosure and original-image requirement for covered sale advertising, and Wisconsin has a technology-alteration disclosure law taking effect January 1, 2027. NAR Article 12 applies to REALTORS® and requires a true picture, while FTC law prohibits deceptive advertising; neither creates a universal US watermark format.
Informational guidance only. Requirements and MLS rules change; confirm the current rule with the regulator, board, or qualified legal counsel before publishing.
Choose your state for specific disclosure requirements, penalties, and best practices.
📍 States with specific guidance:
📋 States following national guidelines:
Copy and customize these for your MLS listings.
“Images have been virtually staged to illustrate the property's potential. Furniture and decor shown are digitally rendered and are not included with the property. Please refer to the original photographs for an accurate representation of the property's current condition.”
“This home features virtual staging to help you visualize its potential. The furniture shown is digitally added and not physically present. Schedule a showing to see the actual space. #VirtualStaging #RealEstate”
“This listing includes virtually staged photographs. Digital furniture and decor have been added to help you visualize the space. These items are not present in the physical property. Original photographs are available upon request.”
“VIRTUALLY STAGED – Furniture shown is digitally rendered”
© 2026 MappedBy Inc. All Rights Reserved