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Virtual Staging in Florida

Compliance guide for real estate professionals

Allowed - Strict MLS Rules

Florida Statute 475.25 treats undisclosed virtual staging as potential fraud. Stellar MLS Article 04.04 has specific requirements including mandatory disclosure at the start of public remarks.

⚠️Potential Penalties in Florida

License suspension or revocation under F.S. 475.25. MLS fines and listing removal for rule violations.

â›”Prohibited
  • Exterior staging is prohibited
  • Cannot alter permanent fixtures
  • Cannot hide defects
  • +2 more

How to Stay Compliant

1

Add 'Virtually staged' to each photo description

Stellar MLS Article 04.04 requires that each virtually staged photo must include the words 'Virtually staged' in the photo description entry field. This is a per-photo requirement, not just a general listing disclosure.

Tip: Create a checklist for your listing input process that includes 'Review photo compliance checkboxes' as a required step.
2

Begin public remarks with required disclosure statement

Stellar MLS Article 04.04 requires public remarks to BEGIN with: 'One or more photo(s) was virtually staged.' This must be the first words—don't bury it mid-paragraph or at the end.

Tip: Copy-paste this exact compliant opening: 'One or more photo(s) was virtually staged. Original photos available upon request.'
3

Never use exterior virtual staging (prohibited)

Stellar MLS explicitly prohibits exterior staging. This includes adding landscaping, changing exterior paint colors, removing power lines or neighboring structures, and adding outdoor furniture to yards or pools. Exterior staging can result in immediate MLS violations.

Tip: If you want to show outdoor potential, use traditional staging with physical furniture—just don't digitally enhance exterior shots.
4

Don't alter or remove permanent fixtures

Florida Statute 475.25 treats misrepresentation of property condition as potential fraud. Digitally removing water stains, hiding damage, changing flooring, or altering fixtures could constitute fraud under Florida law—not just an MLS violation.

Tip: Think of it this way: staging adds moveable items to show potential. Anything that changes what the property actually is crosses the line.
5

Be especially careful with waterfront and pool properties

Florida's premium markets often revolve around water views and pool features. These high-value elements attract extra buyer scrutiny. Never digitally enhance water views, remove neighboring boats or docks, or alter pool condition. Misrepresentation of waterfront features is a common source of complaints.

6

Understand Florida's fraud classification

Under Florida Statute 475.25, making false promises or misrepresentations about property is grounds for license revocation. This is stricter than many states—Florida explicitly treats undisclosed staging as a potential fraud issue, not just an ethics violation.

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Disclosure Templates

— Copy-ready for United States

MLS Listing

"Images have been virtually staged to illustrate the property's potential. Furniture and decor shown are digitally rendered and are not included with the property. Please refer to the original photographs for an accurate representation of the property's current condition."

Social Media

"This home features virtual staging to help you visualize its potential. The furniture shown is digitally added and not physically present. Schedule a showing to see the actual space. #VirtualStaging #RealEstate"

Property Website

"This listing includes virtually staged photographs. Digital furniture and decor have been added to help you visualize the space. These items are not present in the physical property. Original photographs are available upon request."

Image Watermark

"VIRTUALLY STAGED – Furniture shown is digitally rendered"

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Sources & References

→Florida Statute 475.25 (License Violations)
→Stellar MLS Article 04.04: Virtually Staged Photos
→Florida DBPR Real Estate Division
→Florida Realtors Legal Resources
Primary: Stellar MLS Photo Rules · Visit →
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