Listing Description Grader
Paste your description, get an instant score with specific fixes and Fair Housing flags. Free — from the team behind the AI tools used by 25,000+ agents.
What we grade
The grader scores the five things that separate listings that get showings from listings that get scrolled past: the opening hook, specificity (concrete details beat vague praise every time), cliché density, flow and structure, and Fair Housing compliance — language that references protected classes or physical ability can create real legal risk for you and your brokerage.
Stuck on word choice? Our free real estate thesaurus finds better alternatives for overused words, and the free CMA generator builds the pricing story to go with your listing. When you'd rather not write at all, the AI description generator writes an MLS-ready description from your photos and details — your first listing is free.
Frequently asked questions
How long should a real estate listing description be?
Most MLSs cap remarks between 750 and 1,500 characters. Aim for 150–250 words: long enough to cover the lead feature, interior, exterior, and location, short enough that buyers read all of it.
What words should I avoid in a listing description?
Avoid Fair Housing risks — words describing who should live there ("family-friendly", "safe neighborhood", "walking distance", "exclusive") — and overused filler like "charming", "stunning", and "must see" that appears in nearly every listing.
What makes a listing description convert?
A specific opening hook, concrete details (materials, brands, measurements, neighborhood specifics) instead of vague praise, and a logical flow from the lead feature through interior, exterior, and location.
Is this grader really free?
Yes — paste your description and get the full score, every fix, and compliance flags with no account. If you want a rewritten description, our AI generator writes your first listing free too.