Australian Consumer Law (ACL) prohibits misleading or deceptive conduct and false or misleading representations, including representations about land. No nationwide virtual-staging watermark format was identified in the reviewed sources. The advertisement's overall impression must be accurate; a disclosure does not make a misleading alteration acceptable. NSW guidance specifically restricts digitally adding or removing property features. For qualifying ACL penalty provisions and conduct on or after March 28, 2026, the corporate maximum is the greater of A$100 million and a variable amount: three times the attributable benefit if it can be determined, or 30% of adjusted turnover during the breach turnover period if it cannot. The individual maximum is A$2.5 million. These are statutory maximums, not automatic virtual-staging fines, and ACL section 18 itself is not a pecuniary-penalty provision.
Informational guidance only. Requirements and MLS rules change; confirm the current rule with the regulator, board, or qualified legal counsel before publishing.
Choose your state/territory for specific disclosure requirements, penalties, and best practices.
Start with your regional page and current board rules, then adapt these examples to the actual edits. Replace bracketed placeholders. Required wording, image placement, MLS fields, and original-photo access can differ; a country-level template is not sufficient for every listing.
“The identified images have been digitally altered with virtual furniture and décor. These items are not physically present. View the corresponding original, unaltered photographs at: [PUBLIC ORIGINAL-IMAGE LINK].”
“Digitally altered / virtually staged image. The furniture and décor shown were digitally added and are not physically present. View the original, unaltered image: [PUBLIC ORIGINAL-IMAGE LINK].”
“This photograph has been digitally altered with virtual furniture and décor. These items are not physically present. Compare the clearly identified original, unaltered image shown alongside it or at: [PUBLIC ORIGINAL-IMAGE LINK].”
“DIGITALLY ALTERED / VIRTUALLY STAGED – Original image: [PUBLIC URL OR QR CODE]”
© 2026 MappedBy Inc. All Rights Reserved