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Virtual Staging in Queensland

Compliance guide for real estate professionals

Allowed with Disclosure

Queensland has specific penalties under the Property Occupations Act 2014. The Office of Fair Trading enforces requirements for accurate property representations.

⚠️Potential Penalties in Queensland

Up to $77,625 for false representations under Property Occupations Act. ACL penalties also apply.

How to Stay Compliant

1

Disclose staging in both listing text and on images

Queensland's Office of Fair Trading expects dual disclosure: a written statement in your property description and a visual indicator on each staged image. Don't rely on one alone—buyers browse differently, and some may only see photos while others read descriptions.

Tip: Start your REA/Domain listing description with a clear statement: 'Some images in this listing have been virtually staged to showcase potential.'
2

Only add furniture and décor—never alter structure

Under the Property Occupations Act, any representation that could mislead a buyer about the property's true condition is prohibited. This means no removing walls, adding extensions, changing flooring, or altering gardens. Limit staging to moveable items only.

Tip: A good test: if you can't physically put it there in 10 minutes before an inspection, don't add it digitally.
3

Provide current, unstaged photographs

Original photographs should be recent (taken within the last 3 months) and reflect the property's actual condition. If seasonal changes significantly alter the property's appearance, consider updating both staged and unstaged photos.

Tip: Queensland's tropical climate means gardens can change dramatically between seasons—re-shoot if your original photos look drastically different from current condition.
4

Be especially careful with outdoor spaces

Queensland properties often sell on lifestyle features like pools, patios, and gardens. Virtually staging outdoor furniture is fine, but don't add landscaping, remove neighboring properties from views, or alter the pool's appearance. Outdoor spaces are high-scrutiny areas.

Tip: If you're staging an outdoor area, include at least one unstaged exterior photo prominently in your marketing.
5

Understand the $77,625 penalty threshold

Queensland's Property Occupations Act penalty of up to $77,625 is one of the highest state-specific fines in Australia. This applies to each false or misleading representation, meaning multiple non-compliant images could result in cumulative penalties.

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Disclosure Templates

— Copy-ready for Australia

Property Listing

"Images have been virtually staged to illustrate the property's potential. Furniture and décor shown are digitally rendered and are not included with the property. Please refer to the original photographs for an accurate representation of the property's current condition."

Social Media

"This property features virtual staging to help you visualise its potential. The furniture shown is digitally added and not physically present. Book a viewing to see the actual space. #VirtualStaging #PropertyMarketing"

Property Website

"This listing includes virtually staged photographs. Digital furniture and décor have been added to help you visualise the space. These items are not present in the physical property. Unstaged photographs are available upon request."

Image Watermark

"VIRTUALLY STAGED – Furniture shown is digitally rendered"

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Sources & References

→Property Occupations Act 2014
→Office of Fair Trading Queensland
→Australian Consumer Law (ACL)
Primary: Queensland Government - Property Industry Regulation · Visit →
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