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Virtual Staging in Australian Capital Territory

Compliance guide for real estate professionals

Allowed with Disclosure

The ACT is governed by the Agents Act 2003 which requires honest and fair conduct. Access Canberra oversees real estate agent compliance.

⚠️Potential Penalties in Australian Capital Territory

ACL penalties apply: up to $50 million for corporations. ACT can impose fines and license conditions.

How to Stay Compliant

1

Meet the Agents Act 2003's honesty requirements

The ACT's Agents Act 2003 imposes duties of honesty and fair dealing. Virtual staging falls under these provisions—any enhancement that could mislead a buyer about property condition or features breaches these duties. Clear, prominent disclosure is your safeguard.

Tip: Include disclosure in both image watermarks and listing descriptions—dual disclosure demonstrates comprehensive compliance.
2

Consider Canberra's educated buyer demographic

Canberra has one of Australia's most educated populations, with many buyers working in government, policy, and legal fields. These buyers may be more attuned to disclosure requirements and more likely to scrutinize marketing materials. Thorough, professional disclosure enhances credibility.

Tip: Use precise language in disclosures—'Virtually staged furniture and décor. Original photos available upon request' is better than vague terms like 'enhanced.'
3

Maintain documentation for Access Canberra compliance

Access Canberra handles complaints about real estate agent conduct. Keeping detailed records of original photos, staged versions, and all disclosure placements allows you to quickly demonstrate compliance if questions arise.

Tip: Save screenshots of your live listings showing disclosure placement—web pages change, but screenshots provide permanent evidence.
4

Be accurate with apartment and townhouse staging

Canberra's property market includes significant apartment and townhouse stock. When staging these properties, ensure furniture scale accurately represents room sizes—compact living spaces are particularly sensitive to scale misrepresentation.

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Disclosure Templates

— Copy-ready for Australia

Property Listing

"Images have been virtually staged to illustrate the property's potential. Furniture and décor shown are digitally rendered and are not included with the property. Please refer to the original photographs for an accurate representation of the property's current condition."

Social Media

"This property features virtual staging to help you visualise its potential. The furniture shown is digitally added and not physically present. Book a viewing to see the actual space. #VirtualStaging #PropertyMarketing"

Property Website

"This listing includes virtually staged photographs. Digital furniture and décor have been added to help you visualise the space. These items are not present in the physical property. Unstaged photographs are available upon request."

Image Watermark

"VIRTUALLY STAGED – Furniture shown is digitally rendered"

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Sources & References

→Agents Act 2003
→Access Canberra
→Australian Consumer Law (ACL)
Primary: Agents Act 2003, Access Canberra · Visit →
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