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Synonyms for "marketing" in Real Estate Listings

Alternative Words for "marketing" in Property Descriptions

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5 results for "marketing"

advertising
noun

The activity or profession of producing advertisements for commercial products or services.

The advertising for the new condos was so flashy, even the pigeons were impressed.

promotion
noun

The act of raising awareness or increasing interest in a product or service.

The promotion for the open house included free cookies, and suddenly it was the hottest ticket in town.

public relations
noun

The professional maintenance of a favorable public image by a company or organization.

The public relations team worked hard to ensure everyone knew about the new luxury apartments, even the cats in the neighborhood.

branding
noun

The process of creating a unique name and image for a product in the consumers' mind.

The branding of the real estate agency was so sharp, it could slice through a thick mortgage contract.

sales
noun

The exchange of goods or services for money; the action of selling something.

The sales tactics used during the house tour were so aggressive, the walls nearly sold themselves.

Words to Use With Caution in Listings

Some common real estate words can create Fair Housing problems. Describe the property — never the people who might live there.

"exclusive"Can imply certain groups are unwelcome — describe the property, not who belongs there.
"safe neighborhood"Often read as coded language about who lives nearby. Stick to verifiable features.
"family-friendly"Familial status is a protected class — "perfect for families" can exclude others.
"master bedroom"Most MLSs now prefer "primary bedroom" or "primary suite".
"bachelor pad"References marital status and gender — describe the layout instead.
"walking distance"Can discriminate against people with disabilities — use "0.3 miles to..." instead.
"near churches"Religion is a protected class — name the neighborhood, not places of worship.
"adult community"Only use for legally verified 55+ housing — otherwise it excludes families.
"no section 8"Illegal to state in many states and cities — leave rental criteria out of listings.
"integrated"References the racial makeup of an area — never describe who lives in a neighborhood.

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This is general guidance, not legal advice. Fair Housing rules vary by state and locality.