Synonyms for "advertising" in Real Estate Listings

Alternative Words for "advertising" in Property Descriptions

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noun

The activity of raising awareness or increasing sales of a product or service.

The real estate agent ran a promotion where the first buyer got a free lawn flamingo.

noun

The action or business of promoting and selling products or services, including market research and advertising.

Effective marketing can make even the worst fixer-upper seem like a hidden gem.

noun

The notice or attention given to someone or something by the media.

The house received so much publicity that it felt like a celebrity on the red carpet.

Compliant, MLS-ready listing descriptions in seconds, with the right words chosen for you. Your first listing is free.

noun

An act of giving one's public approval or support to someone or something.

The endorsement of the property by a famous celebrity helped sell it faster than a hotcake.

noun

A series of coordinated activities or measures intended to achieve a specific goal.

The agent's campaign included a catchy jingle about finding homes cheaper than a pizza!

Some common real estate words can create Fair Housing problems. Describe the property — never the people who might live there.

"exclusive"Can imply certain groups are unwelcome — describe the property, not who belongs there.

"safe neighborhood"Often read as coded language about who lives nearby. Stick to verifiable features.

"family-friendly"Familial status is a protected class — "perfect for families" can exclude others.

"master bedroom"Most MLSs now prefer "primary bedroom" or "primary suite".

"bachelor pad"References marital status and gender — describe the layout instead.

"walking distance"Can discriminate against people with disabilities — use "0.3 miles to..." instead.

"near churches"Religion is a protected class — name the neighborhood, not places of worship.

"adult community"Only use for legally verified 55+ housing — otherwise it excludes families.

"no section 8"Illegal to state in many states and cities — leave rental criteria out of listings.

"integrated"References the racial makeup of an area — never describe who lives in a neighborhood.

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This is general guidance, not legal advice. Fair Housing rules vary by state and locality.