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Virtual Staging in Northern Ireland

Compliance guide for real estate professionals

Allowed with DisclosureTrading Standards Service Northern Ireland

Northern Ireland has its own Trading Standards Service and property regulations. The Consumer Protection from Unfair Trading Regulations 2008 applies with NI-specific enforcement. The Property Services Regulatory Authority (PSRA) provides additional oversight in the cross-border Irish property market.

⚠️Potential Penalties in Northern Ireland

Criminal prosecution under CPRs: unlimited fines and up to 2 years imprisonment. Trading Standards Service NI investigates complaints and can pursue enforcement action.

How to Stay Compliant

1

Disclose virtual staging clearly across all platforms

PropertyPal and PropertyNews are major NI portals alongside UK-wide sites. Ensure disclosure appears consistently across all platforms where your listing appears. Watermark staged images and include written disclosure in property descriptions.

Tip: Check how your listing displays on PropertyPal specifically—their image gallery may crop differently than Rightmove.
2

Provide both staged and original photographs

Include original, unedited photographs in your marketing materials. Trading Standards Service NI expects transparency—buyers should be able to see the property's actual condition alongside any visualisation of potential.

Tip: Create a 'Current Condition' section in your gallery that buyers can refer to after viewing staged images.
3

Stage soft furnishings and décor only

The CPRs apply to Northern Ireland, making misleading marketing a criminal matter. Limit staging to furniture, artwork, and decorative items that wouldn't be included in the sale. Never alter structural features, gardens, views, or fitted items.

Tip: Northern Ireland has many rural properties with agricultural views—never digitally alter landscapes or remove neighbouring farm buildings.
4

Consider cross-border buyer awareness

Northern Ireland shares a border with the Republic of Ireland, and cross-border property interest is common. Buyers from the Republic may be unfamiliar with UK disclosure practices. Clear, explicit labelling helps all buyers understand what they're viewing.

Tip: The Republic of Ireland has its own consumer protection rules under PSRA. If you're marketing to cross-border buyers, ensure your disclosure meets the higher standard of either jurisdiction.
5

Follow RICS and Propertymark guidance

RICS (Royal Institution of Chartered Surveyors) and Propertymark provide professional guidance applicable in Northern Ireland. Their standards often exceed minimum legal requirements—following professional body guidance demonstrates best practice.

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Disclosure Templates

— Copy-ready for United Kingdom

Property Listing

"Images have been virtually staged to illustrate the property's potential. Furniture and décor shown are digitally rendered and are not included with the property. Please refer to the original photographs for an accurate representation of the property's current condition."

Social Media

"This property features virtual staging to help you visualise its potential. The furniture shown is digitally added and not physically present. Book a viewing to see the actual space. #VirtualStaging #PropertyMarketing"

Property Website

"This listing includes virtually staged photographs. Digital furniture and décor have been added to help you visualise the space. These items are not present in the physical property. Unstaged photographs are available upon request."

Image Watermark

"VIRTUALLY STAGED – Furniture shown is digitally rendered"

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Sources & References

→Consumer Protection from Unfair Trading Regulations 2008
→Estate Agents Act 1979
→Trading Standards Service NI
→Consumer Council NI
→Consumer Rights Act 2015
Primary: Trading Standards Service Northern Ireland, Consumer Council NI · Visit →
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