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Virtual Staging in Quebec

Compliance guide for real estate professionals

Allowed with Disclosure

Real estate brokers in Quebec must comply with the Real Estate Brokerage Act (REBA), which governs real estate brokerage transactions. REBA is enforced by the Organisme d'autoréglementation du courtage immobilier du Québec (OACIQ).

Under Section 112 of the Regulation respecting brokerage requirements, professional conduct of brokers and advertising (CQLR c C-73.2, r. 1), advertising must not be "false, misleading or incomplete or that leaves out a material fact." OACIQ's Advertising Guideline further specifies that advertising must be "consistent, truthful, verifiable, complete, clear and understandable to the public."

While OACIQ has not published specific guidance on virtual staging, the general advertising requirements apply. Virtual staging that creates a false impression of the property would breach these advertising standards.

⚠️Potential Penalties in Quebec

Violations can result in disciplinary action by OACIQ's Discipline Committee. Under Section 98 of the Real Estate Brokerage Act, penalties include fines ranging from $2,500 to $62,500 per offence (doubled for repeat offences), reprimand, suspension or revocation of licence, restrictions or conditions on licence, mandatory training courses, and obligation to return sums of money. Brokers may also face civil litigation.

How to Stay Compliant

1

Provide bilingual French/English disclosure

Quebec's French language laws mean marketing materials should include French disclosure. Use 'Mise en scène virtuelle' (virtual staging) or 'Images numériquement modifiées' (digitally modified images) in watermarks and written disclosure. Bilingual labelling ensures all buyers understand.

Tip: Lead with French in Quebec: 'Mise en scène virtuelle / Virtually Staged' positions French appropriately for the market.
2

Comply with OACIQ advertising guidelines

Section 112 of the Regulation respecting brokerage requirements, professional conduct of brokers and advertising requires advertising to be "false, misleading or incomplete" Virtual staging without disclosure could constitute false or misleading advertising. Apply clear, visible disclosure.

Tip: Review OACIQ's published guidance on advertising—they periodically update their standards and provide specific direction.
3

Check your local real estate board's specific rules

Quebec real estate boards may have specific MLS photo requirements beyond provincial OACIQ standards. For example, boards using Centris (the province's primary listing service) may have specific guidelines on image presentation, labeling, and disclosure. Always confirm requirements with your local board.

Tip: Contact your local board's compliance department to get their current photo and staging guidelines in writing, and verify Centris-specific requirements if your board uses this platform.
4

Provide original photographs alongside staged versions

Include unstaged photographs in your Centris listing gallery. Quebec buyers expect transparency, and providing originals demonstrates good faith. Label them clearly: 'Photos actuelles' (current photos) versus 'Mise en scène virtuelle' (virtual staging).

Tip: Centris allows multiple photo galleries—use this feature to separate staged and original images clearly.
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Disclosure Templates

— Copy-ready for Canada

MLS Listing

"Images have been virtually staged to illustrate the property's potential. Furniture and decor shown are digitally rendered and are not included with the property. Please refer to the original photographs for an accurate representation of the property's current condition."

Social Media

"This home features virtual staging to help you visualize its potential. The furniture shown is digitally added and not physically present. Schedule a showing to see the actual space. #VirtualStaging #RealEstate"

Property Website

"This listing includes virtually staged photographs. Digital furniture and decor have been added to help you visualize the space. These items are not present in the physical property. Original photographs are available upon request."

Image Watermark

"VIRTUALLY STAGED – Furniture shown is digitally rendered"

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Sources & References

Real Estate Brokerage Act (Quebec)
Regulation respecting brokerage requirements, professional conduct of brokers and advertising
OACIQ Advertising Guideline
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