Compliance guide for real estate professionals
Alberta allows virtual staging for adding furniture/décor but prohibits altering permanent fixtures. RECA oversees compliance with fair practice standards.
RECA disciplinary action, fines, license conditions or suspension.
RECA is explicit: virtual staging should add 'unattached goods' only. This means furniture, area rugs, artwork, plants, and decorative items. Never alter walls, windows, flooring, built-ins, or any permanent fixture. RECA investigates complaints and can impose significant penalties.
Visible watermarking on every staged photograph creates clear disclosure that travels with the image. Position watermarks where they'll remain visible across all platforms—AREA (Alberta Real Estate Association) systems, Realtor.ca, and third-party sites.
Add written disclosure to your listing description: 'Some images in this listing have been virtually staged to showcase the home's potential. Original photographs are available.' This complements visual watermarking with written documentation.
Alberta's major markets attract significant out-of-province buyers, particularly from BC and Ontario. These buyers may not attend showings before making offers—accurate virtual staging with clear disclosure is essential because they're relying heavily on online materials.
RECA actively investigates complaints and has authority to impose fines, conditions, suspension, and cancellation of registration. Virtual staging violations fall under RECA's professional conduct rules—take compliance seriously.
"Images have been virtually staged to illustrate the property's potential. Furniture and decor shown are digitally rendered and are not included with the property. Please refer to the original photographs for an accurate representation of the property's current condition."
"This home features virtual staging to help you visualize its potential. The furniture shown is digitally added and not physically present. Schedule a showing to see the actual space. #VirtualStaging #RealEstate"
"This listing includes virtually staged photographs. Digital furniture and decor have been added to help you visualize the space. These items are not present in the physical property. Original photographs are available upon request."
"VIRTUALLY STAGED – Furniture shown is digitally rendered"
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