Real estate agents rarely have a shortage of things they could post. The harder part is carrying good content all the way from “finished” to “published”—on the right account, in the right format, at the right time.
That gap creates a familiar trail of downloaded images, unfinished captions, duplicate drafts, missed posting days, and browser tabs opened to several different tools. We built the Social Media Planner to close that gap inside the listing workflow.
Creation is only half the job.
ListingAI can already help turn listing photos and property details into posts, stories, and videos. But a finished creative is not a campaign until someone reviews it, chooses the destinations, schedules it, and confirms that it was actually delivered.
The new planner keeps those decisions attached to the content. If you leave after uploading a single image, your draft is there when you return. If you send an updated version from a listing tool, the related draft can be updated instead of multiplying into copies.
A practical home for the work between create and publish.
A calendar built for real campaigns
See what already published, what is scheduled next, and where unfinished drafts still need attention.
Drafts that remember your work
Upload one image or send content from another ListingAI tool and a resumable draft is saved automatically.
Previews for the placement you chose
Review Facebook and Instagram presentations, including story-format previews when the post is story-only.
Clear status after publishing
See the result for each destination independently, safely retry a failed delivery, and review available engagement metrics.
Your existing ListingAI tools can hand off to the planner.
When you create a social post, story, or other shareable listing asset, you can continue into Social Planner with the content already attached. From there you can connect accounts if needed, make final edits, and choose when it should go out.
This also works as a standalone planner. The media does not have to be listing photography, and you do not have to begin in another ListingAI tool.
“Published” is shown per destination—not as one vague status.
Facebook and Instagram do not always return the same result. One destination can publish successfully while another needs an account confirmation or a retry. The planner shows those deliveries separately, explains the useful next action, and allows a safe retry without intentionally creating a duplicate post.
Facebook · StoryNeeds another delivery attempt
Retry availableInstagram · StoryPublished at 9:41 AM
PublishedWhere Meta provides the data, published deliveries can also show impressions, reach, likes, comments, reactions, or shares. Availability varies by account, placement, and platform.
A quick note about personal accounts.
Third-party tools can publish to Facebook Pages and Instagram professional accounts. Meta does not permit them to publish to personal Facebook profiles. The planner explains this during connection so it is clear before you begin.
Put the next listing campaign on the calendar.
Open the Social Media Planner from your dashboard, connect your business destinations, or send a finished post into it from an existing ListingAI tool.