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Exciting New Features: New controls to write better Listing Descriptions
At ListingAI, we're constantly innovating to provide real estate professionals with the most advanced tools for creating compelling property descriptions. We're thrilled to announce a suite of new features that will revolutionize the way you craft your listings.
These enhancements not only help you create more engaging content but also make it easier to maintain compliance with Fair Housing regulations. Let's dive into these game-changing additions!
Fair Housing Compliance Made Easy
One of the driving forces behind our new features is helping real estate professionals maintain compliance with Fair Housing regulations while creating compelling listings:
Prohibited Term Prevention
Use the custom dictionary to replace potentially discriminatory terms with inclusive alternatives automatically.
MLS Compliance
Add specific writing instructions to ensure your descriptions meet local Multiple Listing Service (MLS) requirements and guidelines.
Consistent Compliance
Create standardized instructions that help maintain compliance across all your listings, reducing the risk of accidental violations.
Location-Neutral Descriptions
Guide the AI to focus on property features rather than neighborhood demographics to avoid potential steering concerns.
In an era of increasing scrutiny around fair housing practices, these tools provide real estate professionals with peace of mind while still allowing for creative and effective property marketing.
1
Expanded Writing Models
We've introduced a variety of writing models, each with its own unique style and approach. These models, named alphabetically from A onwards, leverage the power of cutting-edge AI providers like OpenAI's GPT-4 and Anthropic's Claude. This diversity allows you to find the perfect voice for each listing.
You'll notice each has a rating. Every time you rate one of your descriptions, we use that information to improve the model and show you the resulting averages from other agents experience.
2
Customizable Tone Selection
Now you can tailor the tone of your descriptions to match your listing's target audience. Choose from three options:
- Casual - Friendly and approachable language for starter homes and family properties
- Professional - Polished and precise language for standard listings
- Creative - Evocative and descriptive language for unique or luxury properties
This feature ensures your writing resonates with potential buyers, whether you're marketing a cozy starter home or a high-end luxury property.
3
Adjustable Complexity Levels
Adapt your writing to suit different reader preferences with our new complexity settings:
- Simple - Clear, straightforward language accessible to all readers
- Intermediate - Balanced vocabulary with some descriptive elements
- Advanced - Rich vocabulary and sophisticated phrasing for discerning readers
This allows you to fine-tune the vocabulary and phrasing used in your descriptions, ensuring they're perfectly pitched for your intended audience.
4
Custom Dictionary
Our new custom dictionary feature gives you unprecedented control over the language used in your listings. Some examples include:
- Replace default terms - e.g., "Master bedroom" with "Primary bedroom"
- Add location-specific terminology - e.g., "Lanai" instead of "Patio" for Florida listings
- Prompt specific features - Ensure the AI mentions important amenities
This level of customization ensures your listings always use the most appropriate and effective language.
5
Writing Instructions
Take control of your AI assistant with our new writing instructions feature. You can now provide specific guidelines for each listing, such as:
- Address inclusion - Whether to include or omit the property address
- Nearby highlights - Emphasize landmarks or amenities near the property
- Company policies - Ensure descriptions follow your brokerage guidelines
- MLS compliance - Add specific instructions to meet your local MLS requirements
This feature allows you to shape the AI's output to align perfectly with your vision and requirements.
MLS Compliance Made Easy
Different MLS systems have varying character limits, required disclosures, and formatting rules. With our writing instructions feature, you can create templates for each MLS you work with, ensuring your AI-generated descriptions always meet local requirements. For example:
- Include required disclaimers (e.g., "Add 'Information deemed reliable but not guaranteed' at the end")
- Format specifications (e.g., "No all-caps sections except for headers")
- Avoid prohibited content related to Fair Housing compliance, such as:
- No references to race, color, religion, or national origin
- No mentions of familial status (e.g., "perfect for a young family")
- No disability-related exclusionary language
- No references to proximity to places of worship or specific cultural institutions
- When taking about distances use distances instead of time (e.g., "5 minutes to the beach" instead of "5 minutes away from the beach")
Ready to transform your listing descriptions?
Try out these new features today and experience the difference they can make in your listings!
Why ListingAI is Your Ultimate Listing Description Tool
These new features cement ListingAI's position as the premier solution for real estate professionals looking to create standout property descriptions. Here's why:
Unparalleled Customization
With our range of models, tones, complexity levels, and custom dictionaries, you can create truly unique descriptions that perfectly match each property and target audience.
Time-Saving Efficiency
Despite the increased customization options, our AI-powered tool still generates high-quality descriptions in minutes, freeing up your time for other important tasks.
Consistency with Flexibility
Maintain a consistent brand voice while having the flexibility to adapt to different property types and market segments.
Cutting-Edge AI Technology
By leveraging the most advanced AI models available, we ensure your listings benefit from the latest developments in natural language processing.
Real Estate Specific
Unlike general-purpose AI writing tools, ListingAI is built from the ground up for real estate, understanding the nuances and requirements of property descriptions.
Continuous Improvement
We're constantly updating and refining our models based on user feedback and industry trends, ensuring you always have access to the best possible tools.
Pro Tip
In today's competitive real estate market, standing out is more important than ever. With ListingAI's new features, you have the power to create compelling, tailored, and effective property descriptions that capture attention and drive interest.