Synonyms for "selling" in Real Estate Listings

Alternative Words for "selling" in Property Descriptions

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noun

The action or business of promoting and selling products or services.

The marketing of the property included virtual tours that made even the basement look appealing.

verb

To carry out a business deal or transaction.

Transacting real estate can sometimes feel like a high-stakes poker game, minus the chips and with more paperwork.

verb

To exchange or buy and sell goods, services, or properties.

They are trading houses like kids trade baseball cards, but with much higher stakes!

verb

To distribute or provide something to people.

She is dispensing properties like a candy store, but with a lot more paperwork and fewer sugar highs.

noun

The activity of promoting the sale of goods at retail, particularly through presentation and display.

The merchandising of luxury homes involves staging them to look like they belong in a reality TV show.

Some common real estate words can create Fair Housing problems. Describe the property — never the people who might live there.

"exclusive"Can imply certain groups are unwelcome — describe the property, not who belongs there.

"safe neighborhood"Often read as coded language about who lives nearby. Stick to verifiable features.

"family-friendly"Familial status is a protected class — "perfect for families" can exclude others.

"master bedroom"Most MLSs now prefer "primary bedroom" or "primary suite".

"bachelor pad"References marital status and gender — describe the layout instead.

"walking distance"Can discriminate against people with disabilities — use "0.3 miles to..." instead.

"near churches"Religion is a protected class — name the neighborhood, not places of worship.

"adult community"Only use for legally verified 55+ housing — otherwise it excludes families.

"no section 8"Illegal to state in many states and cities — leave rental criteria out of listings.

"integrated"References the racial makeup of an area — never describe who lives in a neighborhood.

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This is general guidance, not legal advice. Fair Housing rules vary by state and locality.