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Behind the tool4 minute read

Is it the market—or your marketing?

Knowing whether you are over-performing or under-performing is trickier than it sounds. We built Market Stats because, frankly, we needed a better baseline too.

National marketUnited States snapshot
Jul 2026 · YoY
Median listing price$428.95K-2.4% YoY
Active listings1.13M+2.1% YoY
Days on market57 days-1 day YoY
Price reductions404.34K-2.2% YoY
Opportunity and market pace

Quick read: More listings, with homes moving slightly faster than last year.

THE MISSING BASELINE

Performance without context can lie.

Most dashboards tell you what happened: how many leads arrived, how many appointments were booked, how many listings you won, or how much revenue you generated. Those numbers matter. But on their own, they do not tell you whether the result was actually good.

An agent can receive fewer inquiries and still be gaining ground in a market where active inventory and transaction opportunity are shrinking. Another agent can grow while quietly losing share in a market that is expanding even faster. The same result can mean something very different once you see the environment around it.

Your numbersWhat happened to your business?

Leads, appointments, listings, conversions, revenue, and the goals you set.

The missing contextWhat happened to the opportunity?

Inventory, price, market pace, reductions, seasonality, and the direction of your local market.

Over-performing is a relative idea.

You need a view of your local market—and the national market around it—before you can make a fair judgment about your own performance.

01 · START WITH THE ENVIRONMENT

The housing market changes the difficulty of the job.

When inventory, pricing, and days on market move, the number and urgency of potential clients move with them. That affects how many opportunities exist, what sellers expect, what buyers need explained, and how long a decision may take.

National Market Stats snapshot with listing price, inventory, days on market, and price reductions
A practical baseline

Look beyond one headline number

Price alone does not describe a market. The useful picture comes from reading several signals together.

  • Median listing price
  • Active listing count
  • Median days on market
  • Listings with price reductions
02 · FRANKLY, WE NEEDED IT TOO

We were asking the same question about ListingAI.

When ListingAI gains more customers, we want to know why. Are more agents finding us because our marketing is working better? Is the housing market creating more demand? Did both happen at once?

The reverse question matters just as much. If we are struggling to hit a goal, is that a marketing problem we need to fix—or are agents everywhere working through a slower, tighter market with fewer immediate opportunities?

The question we kept coming back to

Are the results changing because of the market, or because of the marketing?

We could see our own performance. We needed a clearer way to see the conditions surrounding it.

03 · SO WE BUILT THE VIEW WE WERE MISSING

Market Stats makes the comparison easier to read.

The free explorer starts with the US market and currently includes 37 selected metros. It brings price, inventory, days on market, reductions, and year-over-year movement into one place, then adds plain-language summaries so the chart is not left to explain itself.

Market Stats chart comparing active listings and days on market year over year
Signals belong together

Compare opportunity with market pace

A rise in listings means something different when homes are also taking longer to sell. Putting the signals together creates a more useful story.

  • Switch between monthly values and YoY change
  • Compare related metrics on one timeline
  • Read the quick takeaway below the chart
Market Stats rankings and map for selected US metro markets
Local and national context

See where selected markets are moving

Rankings and a clickable map make it faster to move from the national picture into a supported local market.

  • Strongest growth and largest declines
  • Price, inventory, and speed rankings
  • Direct paths into each metro snapshot
Where the data comes from

The explorer uses Realtor.com housing data available through FRED. Coverage and release timing vary by series and metro. You can read more about the source in the Federal Reserve Bank of St. Louis overview.

04 · USE IT AS A LENS, NOT A SCORE

Put your own results beside the market.

Market context does not grade your business automatically. It gives you a more honest starting point for the questions you ask about it.

  1. 1
    Start with the market

    Look at the US baseline, then choose the closest supported metro. Notice what changed in inventory, price, days on market, and price reductions.

  2. 2
    Compare the same period

    Year-over-year context helps separate a normal seasonal swing from a more meaningful change in market conditions.

  3. 3
    Put your numbers beside it

    Compare your inquiries, appointments, listings, conversions, or revenue with the opportunity and pace visible in the market.

  4. 4
    Ask the harder question

    Did your results change because the market changed, because your marketing changed, or because both moved at the same time?

Leads are flat; inventory is downYou may be holding or gaining share.

A flat result can be stronger than it looks when the available opportunity has contracted.

Leads are up; inventory is up fasterSome growth may come from the market.

That does not make the result bad—it tells you to look harder at share, conversion, and channel quality.

05 · KEEP THE CLAIM MODEST

Context is not causation.

No market chart can prove why one campaign worked, why one listing converted, or why one month missed a goal. Your offer, message, follow-up, budget, reputation, and execution still matter. So do changes that a metro-level series cannot capture inside one neighborhood.

Use Market Stats to sharpen the diagnosis.

It should sit beside your CRM, analytics, pipeline, and local knowledge—not replace them.

FREE TO USE

It helped us. Hopefully it helps you too.

Search the national market or a supported metro, compare the signals that matter to you, and use that context the next time you ask whether your results came from the market—or the marketing.